Wednesday, 30 November 2011

'Feel Good': Personas

Who drinks 'Feel Good'? As a group we came up with a few different personas of the type of people who drink 'Feel Good'.

Age: 19

Occupation: Politics Student

Hobbies: Mountain biking, jogging and going to the gym regularly.

Gary enjoys socialising with his friends and getting good grades at uni. He enjoys his politics course. He's always trying to keep his family and friends happy.


Occupation: Accountant

Hobbies: Shopping, reading a good book in her local park, going to the gym and going out for dinner with friends.

Louise has a busy lifestyle, she's a recent graduate and has just started her first job working as a trainee in an accountancy firm. After work she has a glass of wine to relax or invites friends over to her flat which she is currently renting in the city center.


Occupation: Full time mum

Hobbies: Entertaining friends and socialising with other parents at family groups.

Sue is extremely health conscious since becoming a mother. She does her best to cook healthy meals for her family.


Occupation: Electrical Engineer

Hobbies: Socialising, going out with friends for a few drinks, watching football.

John has his own house and lives on his own. He tries to be healthy but feels he doesn't have enough time. He gets the occasional take-away. When he's not working he's spending his money on the latest gadget.

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