Tuesday, 13 November 2012
Monday, 12 November 2012
Wednesday, 3 October 2012
Tuesday, 25 September 2012
At the top of the collage is an image of me at work in the take away on a Wednesday night. Connected to this are my "usual suspects" the customers who come in at the same time every week. These images then turn into sketches as these characters will lead me in my research, after all customers are at the heart of a business. I've also included some facts about fish and chips. The map at the bottom right shows all the chip shops in Dundee. The map of the U.K. in the centre shows where it all began. Apparently fish & chip shops were started in London by Jewish immigrant Joseph Malin in 1860 as Italians were passing through they saw the idea and took it up to Scotland where they opened shops. Although there are a few different stories this one connects with me as my family is partly Italian. The map also show different regional variations of chip shop food for example in Northern Ireland 'Pasties' are popular and in Scotland you can buy the famous deep fried Mars bar.
Tuesday, 4 September 2012
Thursday, 23 August 2012
Wednesday, 22 August 2012
Thursday, 16 August 2012
Sunday, 1 April 2012
Sunday, 18 March 2012
He told us about his journey from studying at DJCAD to working at Whitespace where he is today. He shared with us some advice on how to become a successful designer and rules to follow. Before you begin you will need curiosity, kindness, stamina and a willingness to look stupid. Here are the rules:
1. Do more than what you’re told to do.
2. Try new things.
3. Teach others about what you know.
4. Make work into play.
5. Take breaks.
6. Work when others are resting.
7. Always be creative.
8. Love what you do.
The main thing that I took away from this lecture is that hard work and being a good person will get you far. Even though sometimes if I feel like I’m struggling I’ll just have to work through it and have faith that it will become clear sooner or later as long as I keep working. Watch this video it makes sense!
The Marketing Mix is commonly known for its four Ps; Product, Place, Price and Promotion but in some cases People, Process and Physical Environment are also included. Worksheet 4a is to clarify the ways that you can market your product/service to do this you have to fill in the 7Ps. As I mentioned on my previous blog I need to find out how much a designer would normally charge for their service therefore my ‘Price’ space is still empty. In class we each read aloud our ‘Unique Selling Proposition’ and all discovered they were not unique to our business. I have tried to amend mine and hopefully I have gotten a little closer.
I thought worksheet 4b was really fun as the things I must do are things I really need to get done now, I have given myself a time scale so hopefully I’ll stick to it!
Next Friday is our last ‘NESTA’ toolkit workshop for the year!
Firstly we needed to identify potential customers for our business, if we can’t imagine or don’t know who they are then they won’t exist! My customer group would be business owners perhaps about to open a restaurant or shop. I found this sheet quite easy to fill out I particularly liked drawing a picture of my customer. However I did find the bottom section a little tricky as I’m not sure how much designers usually charge for their work and how many people in the area would be interested in the work I would offer. I feel that more experience and talking to people in industry would give me a better understanding of this.
The next stage was ‘Blueprint Modelling’ which is designed to help visualise how the business will function and describe how business will be done. As my business plan is to start an Interior Design company specialising in interior branding I felt most of my stages were similar to what I already do when carrying out a project. All the items in the ‘Backstage’ section; researching, reading, sketching, developing ideas, getting feedback, are all things I do now. The items in the ‘Onstage’ section I also do now but instead of doing them for a client they are for my tutor.
The next image is the map of my blueprint model including all the steps needed to deliver my service.
‘Relationship Modelling’ identifies the relationships needed to make the necessary steps when running a business happen. For example I may need to employ someone in P.R. to attract clients for me, I will probably need to employ staff or have a partner to produce designs and share the work load. When distributing my product I will need to hire builders and other contactors to carry out the final stages and build my design which is my finished product.
The business I have been working on for the past few weeks is not one I will start up straight after university as I feel I would like to work for someone to gain experience but I’m really enjoying the workshops. As the weeks go by and we’ve been filling in the worksheets they have made me focus and think in more detail about the types of things you must think about before starting a business.
Wednesday, 7 March 2012
Tuesday, 6 March 2012
Friday, 2 March 2012