Tuesday, 6 March 2012

Design & the Market: Values and Mission Statements.

For our first group tutorial with our mentor we were asked to complete worksheet 2a from the ‘NESTA’ toolkit. This worksheet gets us thinking about our values and which values are most and least important to us. Here is an image of my final sheet below.



I then went on to write a mission statement. I looked online at some tips for writing a mission statement most are aimed to help businesses. I am writing one about myself but felt that the tips were still quite relevant. A mission statement should sum up who I am, what I do, why I do it and what I stand for and. I then wrote the following mission statement about myself;

‘I am an interior and environmental designer with a love for advertising and branding that I have yet to explore in more depth. I want to create spaces that are fun and exciting unusual from those we see in our day to day lives. I don’t want to live in a mundane world I want to be part of making the ordinary extra ordinary. Putting a smile on someone’s face would be a great bonus.’

After reading book 2 of the ‘NESTA’ toolkit and discussing my mission statement with my mentor I realise it needs to be tweaked a little. The most powerful mission statements are short and sweet. Richard Branson’s mission statement for Virgin Atlantic was;

 ‘To grow a profitable airline where people love to fly and where people love to work’

I’m going to try to think of my mission statement as my tagline, a few words that will some me up. People tend to lose interest in reading something that’s more than 60 words long anyway so the shorter and more to the point the better.

Looking back at my previous mission statement I have tried to sum it up in fewer words.

‘I’m an interior designer with a love of branding, aiming to create colourful, exciting spaces to make people smile.’

 I still think I will need to work on this over the semester. Hopefully as we go through the workshops and I get to know myself a little better the task will become easier.

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