Sunday, 18 March 2012

Whitespace, Edinburgh.

Last week we had a talk from Iain Valentine creative director at Whitespace a design agency based in Edinburgh. Whitespace create and manage brands, build effective integrated campaigns and design websites. Some of their work includes the Fringe catalogues and Tennents adverts.

He told us about his journey from studying at DJCAD to working at Whitespace where he is today. He shared with us some advice on how to become a successful designer and rules to follow. Before you begin you will need curiosity, kindness, stamina and a willingness to look stupid. Here are the rules:

1. Do more than what you’re told to do.
2. Try new things.
3. Teach others about what you know.
4. Make work into play.
5. Take breaks.
6. Work when others are resting.
7. Always be creative.
8. Love what you do.


The main thing that I took away from this lecture is that hard work and being a good person will get you far. Even though sometimes if I feel like I’m struggling I’ll just have to work through it and have faith that it will become clear sooner or later as long as I keep working. Watch this video it makes sense!






Judging by the amount of questions asked everyone seemed to really enjoy the talk. Once again it was great to have someone in from industry to talk to us even if it wasn’t from my discipline, I still find it interesting to hear a persons story of how they got to where they are today, it makes me think that it’ll be alright in the end.

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