65% of adults in Scotland are overweight and heart disease is the countries biggest killer. This makes people more conscious about what they’re eating – as they should be- but fast food shops like the local chippy have been blamed. Fish &Chips has a lot of stigma attached to it, it’s seen as unhealthy even although it is one of the healthier take away options and the battered mars bar has become a bit of a joke.
We need to change the environment that we live in to make healthier choices easier and more accessible to everyone. Surely the fish & chip shop can adapt and help this situation. People are looking for fast food; we can give them this and even offer healthy options like baked fish whilst still keeping the traditional meals for people who want to treat themselves now and again.
What else can be done? I recently came across a great example of fish & chip shops encouraging a healthier lifestyle. Last month in Bristol a bike race was held called; ‘Fixed & Chips’. Cyclists had to visit each chip shop on the map before crossing the finish line they got extra points if they stopped and bought a sausage supper on the way. The overall winner’s prize would be a bike. I thought this was a fun way to incorporate being healthy with the fish & chip business, it shows that you can live a healthier life and have the best of both – do your exercise and treat yourself once in awhile. Competitions like this could be held every couple of months and get the community involved.
I also found some work by Andreas Neophytou, creative director at ‘Spring Creative’ in London. He created an identity design for ‘Jones’Fish & Chips’ which was run by his parents. He designed different logos for the business and focused on the health issues that surround fish and chips for some poster designs. I really love the way he portrays the information in a unique way showing the customer the fat content and calories of fish & chips compared to other fast foods. Of course fish & chips is the lowest which probably comes to a surprise to most people. “Know exactly what you’re eating!” “Fish…Chips…Batter” is the slogan he used which is really relevant especially now as this is something that is becoming a growing concern for most people. I really like this project especially because it is so similar to my situation and what I am trying to achieve but he has tackled the subject from a Graphic designer’s perspective. I hope to achieve something equally as brilliant by using Interior design.