Design & the Market: Marketing & Social Media Strategy.

Friday’s workshop was all about marketing. Marketing is described as a management process responsible for identifying, anticipating and satisfying customer requirements profitably. This workshop was based around book for form the ‘NESTA’ toolkit.

The Marketing Mix is commonly known for its four Ps; Product, Place, Price and Promotion but in some cases People, Process and Physical Environment are also included. Worksheet 4a is to clarify the ways that you can market your product/service to do this you have to fill in the 7Ps. As I mentioned on my previous blog I need to find out how much a designer would normally charge for their service therefore my ‘Price’ space is still empty. In class we each read aloud our ‘Unique Selling Proposition’ and all discovered they were not unique to our business. I have tried to amend mine and hopefully I have gotten a little closer.

I thought worksheet 4b was really fun as the things I must do are things I really need to get done now, I have given myself a time scale so hopefully I’ll stick to it!

Next Friday is our last ‘NESTA’ toolkit workshop for the year!