Design & the Market: Evidence Modelling and Fake Evidence.

Last Friday using the ‘NESTA’ toolkit our workshop was on ‘Evidence Modelling’, ‘Fake Evidence’ and ‘SWOT’.

I have only ever done a ‘SWOT Analysis’ before but not on myself so this workshop was very interesting. I found the ‘Evidence Modelling’ a little tricky at first as I didn’t have a business plan; I think this task is more difficult when basing it on an individual, not a business. After discussing it with others in the class however I found it a lot easier. I began to think of myself as the business and managed to complete the sheet. I’m still not sure if its 100% correct but I will post my results below. I think this task will be useful not only if I’m setting up my own business but for future interior projects. It’s a great way to identify exactly what you’re doing, why it’s relevant and what problems it might face.

After we’d thought about our business we had to create ‘Fake Evidence’ for it. To do this you need to think of your business as a success. ‘Fake Evidence’ is basically a persuasive visual argument of your idea. As I want to be a successful interior designer having my work featured in an established design magazine would show my success. I would love to have my work feature in ‘Frame’ magazine or on its website so I made a mock up web page using some of my university work to create my ‘Fake Evidence.’

Lastly I completed a ‘SWOT Analysis’ about myself. This is quite a good way to solve problems as it gets you thinking about what opportunities are out there to improve upon weaknesses instead of ignoring them.

I think these tasks were all very useful as they get you to take the time to examine yourself and whatever it is that you’re doing properly and figure out what you should be doing or what you should do next.