After having a chat with this fish supplier I decided to talk
to some of the customers at the fish & chip shop. Customers are after all
at the heart of every business so I felt this was important.
I decided to keep the questions short and sweet and ask them
while they were waiting for their order. I wanted to find out what their
favourite fish was to see if it matched Hugh’s opinion that Brits only like
haddock or cod. I also wanted to know what they thought of fish & chips and
the fish & chip shop experience, any word that came to mind. I brought with
me a black card cut out of a haddock for them to write their answers on and
cooked some battered plaice for them to sample. I thought some free food would
be a nice thank you for them completing the questions and it would also let me
judge some of their responses to a new type of fish.
I found that the majority of the customers I asked preferred
haddock, next in line were cod and salmon, only a couple chose different types
of fish such as halibut or mackerel. Getting people to try a piece of plaice
proved difficult I’m not sure this was because they thought they wouldn’t like
it or if they felt to uncomfortable to take a free sample.
I have also drawn up four personas of my regular Wednesday
night customers. They all have their rituals and all get the exact same order
every week.
This make me think that it may prove difficult to get people to
change their habits and try a new type of fish. So maybe it’s not these
customers I should target maybe it will be the more adventurous younger
generation who are a bit bored of their local chippy, these may be the
customers that will want a shark supper?
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