Meeting up with my group again we decided to do some more research.
Questionnaires were made up to give us an idea of the lifestyles of people who drink juices like ‘Feel Good’. We asked their name, age, occupation before asking them; to tell us a few words that describe their lifestyle, what they do to keep healthy, if buying healthy drinks is important to them and which one they buy and why. We also presented them with a sheet of paper that showed the ‘Feel Good’ logo and the logo of its competitors to see what they recognised the most and if they’d ever heard of ‘Feel Good’. The majority of people we asked said they mainly drank water or orange juice if they were being healthy. If they were to drink any other type of drink it would be ‘Innocent’ as they think it’s good for them. A few people had tried ‘Feel Good’ before as it happened to be there when they were buying a drink. However no one bought ‘Feel Good’ on a regular basis even though those who had tried it enjoyed it. I still feel the main problem is that people can’t easily get their hands on a ‘Feel Good’ drink. Something I’m interested to look at next is how other juice companies started, how they managed to get retailers to stock their drinks and become well known to the consumer…
As a group we drew up another perception map this time looking at a drinks price and its quality, high-low. This again showed ‘Feel Good’ in a crowded area.
The ansoff matrix was used to help us identify how the product stands at the moment and where or what opportunities there are for it.
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